Privacy Policy

Privacy Policy

Pursue Fitness Ltd ("we", "us", "our") is a company incorporated and registered in England and Wales. For the purposes of UK data protection law, we act as the data controller of your personal data.

This Privacy Policy explains what personal data we collect, how we use it, how we protect it, who we share it with, and the rights you have in relation to your information.

This Policy applies when you order from us, create an account, browse our website, subscribe to marketing, contact us, enter competitions, complete surveys, engage with us on social media, or otherwise interact with Pursue Fitness Ltd.

If you have any questions, you can contact us at support@pursuefitness.co.uk.

Information We Collect

• Your name and date of birth;
• Billing and delivery addresses;
• Email address and telephone number;
• Details of purchases and orders placed with us;
• Payment information (processed securely by authorised payment providers);
• Device information including IP address, browser type and operating system;
• Website usage data and browsing behaviour (including via cookies);
• Marketing preferences;
• Communications and correspondence with us;
• Survey responses, reviews, interests and feedback;
• Publicly available information such as social media handles where you interact with us publicly.

Some data is provided directly by you (for example when placing an order). Other data is collected automatically through your use of our website.

In limited circumstances, we may request additional information (such as proof of identity) to prevent fraud or comply with legal obligations.

How We Use Your Data

• To process and fulfil orders and manage payments;
• To deliver products via our delivery partners;
• To provide customer support and handle returns or complaints;
• To communicate with you about your orders or account;
• To prevent fraud and verify transactions (including 3D Secure checks);
• To improve our website, products and services;
• To administer competitions or promotions;
• To comply with legal and regulatory obligations;
• To send marketing communications where you have consented or where permitted by law.

Marketing Communications

We may send you marketing communications by email, SMS or post where you have consented or where permitted by applicable law.

• Click the unsubscribe link in any marketing email;
• Reply STOP to SMS messages (where applicable);
• Contact us at support@pursuefitness.co.uk.

Opting out of marketing will not affect transactional communications such as order confirmations or returns updates.

Advertising and Personalisation

We may use cookies and advertising technologies to show you relevant advertisements on other websites and social media platforms. We may analyse browsing and purchase history to personalise product recommendations.

You can manage cookies through your browser settings. Please see our Cookie Policy for further details.

Sharing Your Personal Data

• Payment providers;
• Delivery couriers;
• IT and website service providers;
• Marketing and email service providers;
• Advertising platforms such as Google and Meta;
• Professional advisers including legal and financial advisers;
• Law enforcement or regulatory authorities where required by law.

We share only the minimum data necessary and require third parties to protect your information in accordance with applicable data protection laws.

We do not sell your personal data.

Legal Basis for Processing

• Contractual necessity;
• Legal obligation;
• Legitimate interests;
• Consent.

Data Security

We implement appropriate technical and organisational measures to protect your personal data.

Our website uses secure HTTPS encryption. Payment information is processed securely by authorised payment providers and is not accessible to our staff.

Access to personal data is restricted to authorised personnel only, and we maintain internal procedures designed to safeguard personal information against loss, misuse or unauthorised access.

Data Retention

Order and transaction data is typically retained for up to 6 years to comply with UK accounting and tax requirements.

Marketing data is retained until you withdraw consent or unsubscribe.

Customer service correspondence may be retained for up to 6 years for legal and operational purposes.

International Transfers

Your personal data may be processed in the United Kingdom, the European Economic Area (EEA), the United States, Australia, or other countries where our service providers operate.

Where personal data is transferred outside the UK or EEA, we ensure appropriate safeguards are in place in accordance with applicable data protection laws.

Your Rights

• Access your personal data;
• Correct inaccurate data;
• Request deletion in certain circumstances;
• Object to processing based on legitimate interests;
• Withdraw consent;
• Request restriction;
• Request data portability.

If you are a resident of certain US states, you may have additional privacy rights under applicable state laws.

You have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

To exercise your rights, contact support@pursuefitness.co.uk.

Contact Details

Pursue Fitness Ltd
Carlyle House
78 Chorley New Road
Bolton
BL1 4BY
United Kingdom

Email: support@pursuefitness.co.uk