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From day one

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From a simple idea the brand was formed.

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After multiple products had released and sold out traction started to grow. The demand for the new products increased and the brand started to be recognised.

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Our online and social media presence grows.

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New products are sampled for both Men, Women and Accessories and the brand starts to really establish.

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We attend our first Exhibitions starting with Bodypower in Birmingham and SNF in Glasgow.

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We move into a bigger warehouse.

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We collaborate with more athletes including Amanda Finnie, Jeff Seid, Obi Vincent, Collin Wayne, Lewis & Owen Harrison, Justin St Paul & Seid Sergeyevich (Chestbrah).

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We attend Arnold Classic for the first time and Bodypower again.

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More technical products are sampled and released throughout the year as the brand grows.

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We prioritise development and work to make the best products we can. We visit suppliers around the world and sample various fabrics and materials.

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We attend more exhibitions and expand more on our Mens & Womens ranges.

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We take a risk and do something different - we release our first trainer, the PF-Runner.

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We work with Tony Ferguson ahead of his UFC fight.

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Our first Seamless products are released for both Men & Women.

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We follow suit on previous years with the aim to grow the brand. We exhibit at Fibo for the first time. Our stock and product catalogues double.

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We open a temporary retail shop. We meet customers and get to know their product needs and requests first hand.

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New releases, fits, colours and styles are added to an ever expanding inventory throughout the year.

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Demand increased and we cannot keep up. We move our stock to a larger operation allowing for a better shipping and dispatch service to customers worldwide.

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We sponsor Amir Khan ahead of his fight at Madison Square Garden. We also collaborate with Nate Diaz ahead of his UFC241 fight.

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We release the ADPAT Collection which consists of 4 products. It sells out with each restock. Little did we know this collection would change everything.

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Following the success from the ADAPT release we launch the Impulse Collection which is an instant hit. More collections follow throughout the year.

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COVID-19 grips the world. The need for activewear booms and our brand skyrockets almost over night.

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We sell out with each release and struggle to keep up with the demand from our customers around the world.

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After a whirlwind of a year we focus on what works and what doesn't. Our strength lies with unique seamless products for women, this becomes our focus.

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We increase inventory and keep doing what we know. New colours and products are added throughout the year.

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We collaborate with HopeScope - a YouTuber titled the 'Legging Queen'. She develops an 18 piece collection with our team which sells out on release night.ㅤ

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We re-shape Mens and the vision becomes clear. The Hybrid collection is released with additional everyday staples. Anything off-brand is removed.

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A new Core collection is released for Women. This outsells any previous bestseller providing Women all around the world with a new go-to.

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We increase our campaign productions showcasing all products in the best possible way.

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We're off to a good start.

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So far we've updated our website and switched to pursuefitness.com.

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Big things are planned in for the year ahead.

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Sign up to our email list here or checkout our Social channels for all updates on products, athletes, new releases and offers. Instagram, Facebook & Twitter: @pursuefitness.

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