
About Us
Pursue Fitness was founded in 2013 by our CEO Michael Hughes when he was 18, in Bolton, United Kingdom.
ㅤ
Whilst out with lifelong friends, Michael proposed the idea of starting a sportswear brand, he knew the name straight away. Within a few months, he saved £300 from his part-time job at Nando's, then a sample-sized order was placed with a supplier for 4 different products.
ㅤ
Products were designed by him, orders were packed by him, queries were answered by him and the brand was grown by him.
ㅤ
Since then, Pursue Fitness has shipped orders to over 160 countries and released more than 1,500 different products.

The Idea
"Never give up."
ㅤ
Our niche is a name, brand and idea that makes sense - to everybody.
ㅤ
Whether you run, walk, train or play sports. We've got you covered. We strive to develop collections based on what you need, both physically and mentally.
ㅤ
ㅤ
ㅤ
The History
ㅤ
From day one


2013
ㅤ
From a simple idea the brand was formed.
ㅤ
After multiple products had released and sold out traction started to grow. The demand for the new products increased and the brand started to be recognised.
ㅤ
┋
ㅤ
2014
ㅤ
Our online and social media presence grows.
ㅤ
New products are sampled for both Men, Women and Accessories and the brand starts to really establish.
ㅤ
We attend our first Exhibitions starting with Bodypower in Birmingham and SNF in Glasgow.
ㅤ
┋


2015
ㅤ
We move into a bigger warehouse.
ㅤ
We collaborate with more athletes including Amanda Finnie, Jeff Seid, Obi Vincent, Collin Wayne, Lewis & Owen Harrison, Justin St Paul & Seid Sergeyevich (Chestbrah).
ㅤ
We attend Arnold Classic for the first time and Bodypower again.
ㅤ
More technical products are sampled and released throughout the year as the brand grows.
ㅤ
┋
ㅤ
2016
ㅤ
We prioritise development and work to make the best products we can. We visit suppliers around the world and sample various fabrics and materials.
ㅤ
We attend more exhibitions and expand more on our Mens & Womens ranges.
ㅤ
We take a risk and do something different - we release our first trainer, the PF-Runner.
ㅤ
┋


2017
ㅤ
We work with Tony Ferguson ahead of his UFC fight.
ㅤ
Our first Seamless products are released for both Men & Women.
ㅤ
We follow suit on previous years with the aim to grow the brand. We exhibit at Fibo for the first time. Our stock and product catalogues double.
ㅤ
┋
ㅤ
2018
ㅤ
We open a temporary retail shop. We meet customers and get to know their product needs and requests first hand.
ㅤ
New releases, fits, colours and styles are added to an ever expanding inventory throughout the year.
ㅤ
┋


2019
ㅤ
Demand increased and we cannot keep up. We move our stock to a larger operation allowing for a better shipping and dispatch service to customers worldwide.
ㅤ
We sponsor Amir Khan ahead of his fight at Madison Square Garden. We also collaborate with Nate Diaz ahead of his UFC241 fight.
ㅤ
We release the ADPAT Collection which consists of 4 products. It sells out with each restock. Little did we know this collection would change everything.
ㅤ
┋
ㅤ
2020
ㅤ
Following the success from the ADAPT release we launch the Impulse Collection which is an instant hit. More collections follow throughout the year.
ㅤ
COVID-19 grips the world. The need for activewear booms and our brand skyrockets almost over night.
ㅤ
We sell out with each release and struggle to keep up with the demand from our customers around the world.
ㅤ
┋


2021
ㅤ
After a whirlwind of a year we focus on what works and what doesn't. Our strength lies with unique seamless products for women, this becomes our focus.
ㅤ
We increase inventory and keep doing what we know. New colours and products are added throughout the year.
ㅤ
We collaborate with HopeScope - a YouTuber titled the 'Legging Queen'. She develops an 18 piece collection with our team which sells out on release night.ㅤ
ㅤ
┋
ㅤ
2022
ㅤ
We re-shape Mens and the vision becomes clear. The Hybrid collection is released with additional everyday staples. Anything off-brand is removed.
ㅤ
A new Core collection is released for Women. This outsells any previous bestseller providing Women all around the world with a new go-to.
ㅤ
We increase our campaign productions showcasing all products in the best possible way.
ㅤ
┋
ㅤ
2023
ㅤ
We're off to a good start.
ㅤ
So far we've updated our website and switched to pursuefitness.com.
ㅤ
Big things are planned in for the year ahead.
ㅤ
Sign up to our email list here or checkout our Social channels for all updates on products, athletes, new releases and offers. Instagram, Facebook & Twitter: @pursuefitness.
ㅤ
Join our emails (they're awesome) and get 10% Off